Jonathan Davies taught a few Welsh tricks to the rugby league fraternity when he headed ‘North’ in the eighties.

And now the Welsh sporting idol hopes to pass on some more ‘local’ knowledge to the hordes of league fans who will be pouring into Cardiff for the Millennium Magic weekend.

This weekend the Welsh capital will provide the launch-pad for the 2011 Engage Super League season when all 14 teams kick-off their campaigns under the Millennium Stadium roof in two days of incredible action.

The return of some of the greatest rugby players in the world game to Wales after a two year sojourn in Edinburgh coincides with Valentine’s weekend. And Jonathan has teamed up with Visit Wales in a promotion aimed at spreading a little love around what will be a very passionate stadium on Saturday and Sunday.

The ‘Try a Magic Cwtch’ promo hopes to get fans from all sides giving each other a cuddle as they get reacquainted after the close season break.

“Basically, a ‘cwtch’ is a great big cuddle that is given with real Welsh warmth and passion. You can ‘cwtch’ your Mam and Dad, brother or sister, husband or wife and even your deadliest of sporting rivals,” said Jonathan.

“It’s great that the Magic weekend is returning to Cardiff and it is a fantastic way to launch the Engage Super League season. I know the rugby league fans are incredibly passionate about their teams and their sport and Visit Wales is looking to capture their spirit on a special ‘cwtch cam’ at the stadium.

“All they have to do is try a ‘Magic Cwtch’ and they could win a weekend stay at the Park Plaza Hotel in Cardiff later in the year.”

Jonathan shot a special promotional video at Castell Coch this week to demonstrate how to ‘cwtch up’ in true Welsh style – with the help of his eight-year-old daughter Molly.